Oh woe is me, hooray.


See the embed code!

For the first time yesterday, noticed embed code in the News & Record’s video media player. Thrill. Finally, the local paper’s video work could be more easily shared. Videos could be blogged, posted, and archived, like the Blackbeard videos, to my own blog rather than search the dismal dives of the N&R search engine. Sorry. But it’s true.

Clicked save, published, and view, and *poof.* The video wouldn’t post to my blog. And a search on the WordPress help section turned up a dismal resul: NO.

Woah. No.

Quite frankly, it’s just another bump in my WordPress adventure. I’ve been encountering a lot of frustrations with the self-publisher lately, and looking for a different solution. What’s a pirate girl to do? Complain. And research the options for another blog publisher that truly allows me to post and share the items of interest.

Still, I’m encouraged by the N&R’s take on providing sharable, embeddable videos. New era, I hope.

I’m a believer. Doesn’t anybody believe me?



This about sums up the inklings I’ve been feeling since joining the proverbial “other side.” That being, no longer a semi-known blogger or journalist. Just somebody trying to spread the word. Check that: Just somebody trying to intrude and nag someone to listen to me.


The last three months I’ve been working with folks who literally give me epiphone-like experiences. With Tonya Martin and her wellness studio, I can’t tell you how many times I’ve finished a pilates class, sat up and said, “Damn I feel great. People need to feel this. They need to know about this woman.”

And with Justin Catanoso and his new book, “My Cousin the Saint,” I was so moved by the first few pages that I found myself praying, on the spot one early Sunday morning, to his cousin Saint Gaetano Catanoso. Just a few pages of that helped me through a little slump in faith I’ve been feeling the past few weeks.

Of them, I’m a believer.

And since I’ve taken on the task of trying to share it, I’ve been writing to bloggers with similar interests, trying to share those moments with them. Yet something happens when you go from “fan” to “flack.” Suddenly, that damn marketese language take over. I find myself trying to convince them. And the fear of sounding insincere takes over.


As I researched and approached bloggers, I was suddenly aware just how far on the proverbial “other side” I was standing. I was now asking bloggers to take a look. And when I didn’t immediately hear anything back, I took it personally. Re-reading the emails, I wondered what I did wrong. Was it too wordy, too sappy, too marketese? Am I liar?

No. I’m impatient.

Great insight arrived this morning, with one of my favorite cuss words in the title, “PR Secrets, Bullshit,” via Loïc Le Meur. The post hit more than a few nerves. Thank you Tara Hunt for pointing me to it.

Inspired and informed to keep trying. Here’s one of my favorites.

Not a secret #6
Do not see bloggers and journalists as target either, they will ignore you

Make sure that the PR team DOES NOT RESEARCH individual preferences for contact before they reach out, they will tell you what everybody knows about them and you will contact them in the most boring way possible. Take bloggers. Everybody tries to pitch Scoble and Arrington. They are tired of the same formatted boring pitches that come to them exactly the same. They are my friends and if I had tried to pitch them like hell they would have never have. Relationships with journalists and bloggers are the same as real life. They take years. Approaching them artificially with a strong sales pitch is the best way to make sure these relationships will never happen.

One note: I do want to say thanks to the Catholic Guy Show. They may self-deprecate about the small readership of their blog, but it’s endearing, and they keep pursuing, giving commentary about the Sirius radio show they love. And when I approached them about Justin’s book, they were open to giving and recieving. And that’s the kind of community I want to live in, and pursue.

Social Capitalist


social capitalism

“It’s interesting to put those words together, ‘social capitalist.’ It is hard, sometimes it’s really frustrating because you want to get growth, you want to make it happen, and you’re like, ‘How do I double the size of the community?’ …Well, you can’t think of it that way. It’s more often, ‘How do I do what’s right for the community?’ And every time I’ve taken that turn it just continues to grow, and nurture, and be organic, and often pay off in unexpected ways.”

Perry Klehban of Timubk2 in The Whuffie Factor interviews, via Tara Hunt on Horse, Pig, Cow

A piece of the blogospherial pie


Does pilates or yoga get more action online?

Should have known the blogosphere is infinite enough to claim a little corner of the universe for myself.

I scoped it out this morning on Trendpedia, a web site that lets you compare two or three topics, and see which trend or topic people are talking about the most online. Then, the site puts all that data into easily readable charts and pie graphics.

In the interest of Tonya’s pilates blog (still in beta) I wondered whether people blog more about pilates or yoga. Trendpedia lets you compare up to three topics, so I threw in Muscle Activation Technique, too, a muscle recovery program Tonya provides. Among these three topics, far fewer people blog about pilates than yoga. MAT doesn’t even compare.

I’m going to try out a few other combinations, but the information shows me how little people are talking about pilates online, and how Tonya has an opportunity to be first on the blogosphere to write more about pilates and MAT.

Trendpedia Via Trend Central The article also included Searchme, a more visually pleasing way of googling yourself, and iGizmo, which I’m still trying to figure out.

Yep. She hired me.


beth mcalhanyI walked into this woman’s office for a job interview over five years ago. I was almost 20 minutes late, put both elbows up on her desk, and said “wasssup.”

Now, I know I was nervous, and trying to play it cool. Beth McAlhany saw right through it and hired me anyway. And every time I did anything right in my five-year career at Kindermusik, she reminded the good folks who doubted that initial decision, that it was a damn good one. Especially since a few folks weren’t so sure I had “the Kindermusik” in me.

And now, we’re working together again. Beth McAlhany owns her own marketing company, Beth Mac. She regularly networks with a supergroup of women who also own and manage their own businesses, and busy, busy, busy lives. They also refer to each other when a client asks for something that’s not in one of their marketing bag of tricks. They’re so social networking. They don’t even know it.

beth mac Tomorrow, I’ll join the conversation and talk about how social networks and blogs can possibly help their clients.

And Beth. This time, I won’t be late.