Should have known the blogosphere is infinite enough to claim a little corner of the universe for myself.
I scoped it out this morning on Trendpedia, a web site that lets you compare two or three topics, and see which trend or topic people are talking about the most online. Then, the site puts all that data into easily readable charts and pie graphics.
In the interest of Tonya’s pilates blog (still in beta) I wondered whether people blog more about pilates or yoga. Trendpedia lets you compare up to three topics, so I threw in Muscle Activation Technique, too, a muscle recovery program Tonya provides. Among these three topics, far fewer people blog about pilates than yoga. MAT doesn’t even compare.
I’m going to try out a few other combinations, but the information shows me how little people are talking about pilates online, and how Tonya has an opportunity to be first on the blogosphere to write more about pilates and MAT.
Trendpedia Via Trend Central The article also included Searchme, a more visually pleasing way of googling yourself, and iGizmo, which I’m still trying to figure out.
Tonya and I are meeting today to discuss her online community marketing plan. Here are a few things we’ll talk about to help her grow her downtown pilates business in Greensboro.
Create a “Get Fit Pilates” blog. Tonya likes to write. And she has niche topic: Pilates, and, she’s trained in a muscle recovery technique for athletes called Muscle Activation Technique.
Post her schedule online. I have a friend who is interested in taking Tonya’s pilates class, but I don’t know where to find her schedule. She has paper brochures, but I lose them all the time. So we’ll create a page on her blog that’s dedicated to posting her class schedule.
Start a flickr account. A friend and a talented photographer has agreed to shoot some pictures of Tonya, and her studio. When I recently did a flickr search on pilates, there were very few good pictures. Some looked more like people doing yoga poses, or random shots of people in flexible poses, saying it was pilates. We could build Tonya’s online presence by starting a flickr account for her studio. There, we’ll post pictures of all kinds of women and body types doing the poses correctly. Then, in the comments section, we’ll explain the benefit behind the pose. We’ll tag each post with search terms, and her studio’s business location. We’ll use these photos for blog fodder throughout the year.
Create “reminder” emails and texts. One of the biggest obstacles to attending an exercise class is mustering up the motivation that you’ll feel better when you’re done. Email reminders, texts, and other messages strategically timed could do wonders for improving her client’s rate of consistent attendance.
To be continued …