Tag: small business

7 reasons small businesses should blog

By Ben McConell & Jackie Huba 1. They fan the flames of customer evangelism. Their personal nature helps humanize you and your organization. 2. They function as an instant-feedback mechanism. Most blogs allow readers to respond to your posts or link to them on their own blogs. These features provide almost real-time feedback on ideas and issues that strike a…

Fitness goals: Part II

Tonya and I are meeting today to discuss her online community marketing plan. Here are a few things we’ll talk about to help her grow her downtown pilates business in Greensboro. Create a “Get Fit Pilates” blog. Tonya likes to write. And she has niche topic: Pilates, and, she’s trained in a muscle recovery technique for athletes called Muscle Activation…