Writer and content director
Before you throw your kid’s phone out the window, read this.
Verizon Wireless | Parenting in a Digital World
Built an editorial team of diverse experts—from Internet safety pros to Moms-who-game—to help parents stop freaking out about their kid’s phones and find some common ground.
Results: 673% increase in unique visitor traffic to the site from ‘23 – ‘24 and doubled the client scope in 2024 to build another consumer site for lifestyle and tech.
Award-winning press release? Didn’t exist. Until now.
Verizon Wireless | Verizon News
Verizon wanted a less snoozy approach to their press releases. We took a social-first visual approach, dialed up the editorial message to attract journalists, and converted this pilot into a content program program.
Results: Over 1 million total views for videos in the first six months and 3 million in total for the news series.
We needed a new Car Talk.
Interstate Batteries | Humble & Rogue
Take a YouTube mechanic and a Tesla hacker and put them together in one garage. In short, this video series helps drivers feel not so stupid about their smart car. Meet the new dynamic duo of car smarts: Humble and Rogue.
Results: Pride and joy. This series was shelved at the start of the pandemic.
Work
Associate Creative Director, 2012 – Present
Penned the company’s mission statement: Work with Heart. Lead some of the company’s most tech-forward publishing programs, from the first immersive content experiences to the first interactive smart speaker ad.
Pace Communications, Greensboro, NC
Touring musician, 2008 -2012
All female trio named after Amelia Earhart. Opened for the Nitty Gritty Dirt Band in Boulder, Co.
Greensboro, NC
Senior Writer, 2002 – 2008
Created one of the first multi-media newsletters to help parents learn how music can develop a child’s ability to think, reason, create and express.
Greensboro, NC
From night news clerk to journalist, 1998 – 2002
Started handing out mail and faxes in a Pulitzer Prize winning newsroom. Learned my way into getting an internship, and eventually, my own beat at the News & Record in Greensboro, NC.
Raleigh to Greensboro, NC
Molly McGinn 