Award-winning press release? Yeah. Right.

Back in my day as a newsroom clerk, and later a journalist, the last place you’d want to go for a story is a Press Release. Nobody likes writing them, and nobody likes reading them. So when Verizon asked us to help give them a less snoozy approach to the news, we took a social-first, Now This style approach to the dreaded PR, and created a video series that snagged 1 million views in less than 6 months and earned an award-winning video too.

Watch the work.

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